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January 27 2015


​Microsoft shares crash on disappointing outlook

Investors looked past the software giant's earnings beat and focused on its lowered guidance, pushing the stock down 9 percent
Tim Cook Says Apple Watch Should Ship In April
Apple Just Had The Biggest Quarterly Earnings Of Any Company Ever

Report: Ghostbusters reboot will star Kristen Wiig, Melissa McCarthy

On Tuesday, the Hollywood Reporter reported that the previously confirmed Ghostbusters reboot film, helmed by Paul Feig (Freaks & Geeks, The Heat), had secured its leading cast, and just as Feig had said last year, it's all ladies—and funny ones at that. Saturday Night Live alum Kristen Wiig and her Bridesmaids co-star Melissa McCarthy top the list, followed by current SNL actors Leslie Jones (Five Days) and Kate McKinnon.

The biggest sci-fi comedy franchise of the '80s never saw a third official film with its original cast; the closest that came to happening was with the 2009 video game, which included voice performances from all four original 'Busters (but no signs of either Rick Moranis nor Sigourney Weaver; the game opted to cast Alyssa Milano as its leading lady instead). That game certainly didn't live up to fan expectations, a fact that Ramis hinted to in a 2009 interview about the game's "repetition of comedy."

Plans for a Ghostbusters 3 changed drastically after the 2013 death of Harold Ramis, after which the original film's director Ivan Reitman dropped out of any potential sequel. Bill Murray, who reportedly held up progress on a Ghostbusters sequel prior to Ramis's death, offered his own suggestions for an all-woman leading cast last year, and two of his choices—McCarthy and Wiig—apparently made the cut. ("I would go to that movie," he added.)

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Pepsi "Hyped for Halftime: Matt Forte" (2015) 1:00 (USA)

Pepsi gets kinda weird in this spot starring NFL Running Back Matt Forte who's getting hyped for Halftime in very strange ways. It's a promotional collab between Pepsi and Dollar General. Good Super Bowl related stuff.


Pepsi "Hyped for Halftime Nick Mangold" (2015)

NFL football center NIck Mangold is getting hyped for halftime in some very wacky ways. I admit, I lol'd when he kept saying thirsty and the Pepsi sizes got smaller and smaller. As far as Super Bowl related spots goes this one at least is showing its weird side.

Apple Q1 Sales In China Pass $16B, Up 157% On Q4, 70% On A Year Ago

SearchCap: Google Search Queries, Mobile Snippets & Bing Ads Lag

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Reduces Campaign Reporting Lag To 1 Hour Impression and click performance data is now delivered much faster. Thanksgiving Drove Retailers’ Highest...

Please visit Search Engine Land for the full article.
Will 2015 See The Death Of The Robo Advisors?

Cullinan Studio transforms Hampstead house with glazed garden room

Behind the Georgian facade of a historic London property, architecture office Cullinan Studio has overhauled living spaces to create an oak-framed family room that opens out to the garden (+ movie). (more…)

Will new leftist leader put Greece on collision course with the rest of Europe?
Say goodbye to your coffee break with the Starbucks delivery app

Apple sells a record 74.5M iPhones in Q1, a 46% YoY increase, 21.4M iPads, a 21% decrease (Emil Protalinski/VentureBeat)

Emil Protalinski / VentureBeat:
Apple sells a record 74.5M iPhones in Q1, a 46% YoY increase, 21.4M iPads, a 21% decrease  —  Apple breaks its sales records with 74.5M iPhones in Q1 2015, but iPad sales decline 21% to 21.4M  —  As part of the company's latest quarterly earnings announcement, Apple today revealed …

FTC Warns of the Huge Security Risks in the Internet of Things
Pro photogs take to Instagram to snap what matters to them

Facebook Introduces New Tool To Measure Sales Driven By Ads by @mattsouthern

It has always been easy to measure how well Facebook ads are performing when it comes to clicks and views, but what about sales? Measuring the amount of new business you’re actually getting from Facebook ads, especially offline, is about to get a lot easier the company explains in an announcement today. With a capability called ‘conversion lift measurement’, Facebook says it can help advertisers more accurately measure how much new business is being driven by ads. Here’s how Facebook measures conversion lift: When a Facebook campaign begins, two groups are created. One is a random test group of people […]

The post Facebook Introduces New Tool To Measure Sales Driven By Ads by @mattsouthern appeared first on Search Engine Journal.

WWE hits 1 million subscribers, but stands as a warning about digital media
Brands Target the Homebound and Blizzard-Bored With Flash Sales

January 26 2015


TV & Cinema: Dave

Brand: Moneysupermarket.com Media: TV Category: Financial services Geo: United Kingdom MoneySuperMarket: Dave


Online: Nightmare Face

Brand: Old Spice Media: Online Category: Health & Beauty Agency: Wieden + Kennedy Geo: United States Old Spice: Nightmare Face Advertising Agency: Wieden + Kennedy, USA

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