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October 23 2014
Brand: DIRECTV Media: TV Media: Media Agency: Grey Geo: United States DirecTV: Painfully Awkward Advertising Agency: Grey, New York, USA Chief Creative Officer: Tor Myhren Executive Creative Director: Dan Kelleher Group Creative Directors: Doug Fallon, Steven Fogel Agency Executive Producer: Andrew Chinich Agency Producer: Lindsay Myers Agency Music Producer: Zachary Pollakoff, Amy Rosen Account: Chris Ross, Beth Culley, Anna Pogosova, Aaron Schwartz, Meredith Savatsky, Eddie Mele Strategy: Michelle Leo Production Company: MJZ LA Director: Tom Kuntz Producer: Emily Skinner Production Supervisor: Daniel Gonzalez Director of Photography: Hoyte Van Hoytema Editorial Executive Producer: Sasha Hirschfeld / Mackenzie Cutler Editor: Gavin Cutler / Mackenzie Cutler Assistant Editors: Ryan Steele, Mike Rizzo / Mackenzie Cutler Mixer + Sound Designer: Sam Shaffer / Mackenzie Cutler VFX : Method Studios, NY VFX Supervisor: Jay Hawkins / Method Studios VFX Producers: Carlos Herrera, Christa Cox / Method Studios Casting: Francine Selkirk / Shooting From the Hip Casting (VO): Nina Pratt, Jerry Saviola / Avenue 3 Casting
Brand: Weekday Brand: RFSU Media: Online Category: Retail services Geo: Sweden Weekday x RFSU: Be carefree, not careless Weekday joined forces with RFSU (the Swedish Association for Sexuality Education) to produce a range of condoms and sell them at Weekday stores. Production Company: Standart Director: Christian Larson
Brand: Meat Fight Media: Outdoor Category: Recreation & Leisure Agency: Johnson & Sekin Geo: United States Meat Fight: Sauce Advertising Agency: Johnson & Sekin, Dallas, USA Creative Director: Clint Carter Art Director: Clint Martin Copywriter: Krista Hogg Photographer: Darren Braun Design Director: Shannon Phillips Account Director: Mike Stopper Account Executive: Kat Rogers Published: October 2014
Etsy introduces Square-like credit card reader, which charges sellers 2.75% per transaction, available only to Etsy's Direct Checkout users (Jason Del Rey/Re/code)
Jason Del Rey / Re/code:
Etsy introduces Square-like credit card reader, which charges sellers 2.75% per transaction, available only to Etsy's Direct Checkout users — Etsy Introduces Credit Card Reader to Go Beyond the Web — Online marketplace Etsy will start offering free credit card readers to some of its U.S. sellers …
Earlier this week, Forrester released its first ever report ranking marketing technology companies by product offering. At the very top of the list? Adobe -- a company known better for Photoshop and its creative suite than its tools helping companies interact more intelligently with customers and prospects.
Adobe beat out software powerhouses Oracle, IBM and SAP, which have made marketing software a priority, in some cases counting on marketing tech to drive software sales to other departments including sales (customer relationship management) and customer service (social listening).
Brad Rencher, general manager of Adobe's digital marketing business, recently sat down with Ad Age and described the company's plan to stay ahead of these competitors. What it comes down to, he said, is producing a system which helps marketers make sense of data, share it effectively across functions and put it into action when it matters.
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