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March 29 2015
March 25 2015
Brand: Fully Booked Media: Print Category: Retail services Agency: CHI & Partners Geo: Philippines Fully Booked: Table From mad parties to solemn suppers. Advertising Agency: Bates CHI&Partners, Manila, Philippines Group Executive Creative Director: Richmond Walker Creative Directors: Noah Valdez, Lito Gemora Senior Copywriter: Monique Francisco Art Directors: Yzabelle Wuthrich, Romir Sucaldito 3D Artists: Mary Zandra Villagracia, John Voltaire Garcia / Point Blank Studios Productions Additional credits: Diane Zoleta / Point Blank Studios Productions Published: March 2015
Brand: Anida Media: Print Category: Health & Beauty Agency: Havas Geo: Poland Anida: Without water Advertising Agency: Havas Worldwide, Warsaw, Poland Creative Director: Michał Imbierowicz Art Directors / Copywriters: Jakub Zielecki, Martin Winther Illustrators: Kuba Socha, Michał Socha / BrosFX Designers: Jakub Zielecki, Martin Winther / BrosFX Account: Juliusz Baliszewski Published: March 2015
Sources: YouTube plans to relaunch live streaming service this year with a focus on gaming, taking on Twitch (Richard Lewis/The Daily Dot)
Richard Lewis / The Daily Dot:
Sources: YouTube plans to relaunch live streaming service this year with a focus on gaming, taking on Twitch — YouTube to relaunch livestreaming service with focus on esports and gaming — YouTube is preparing to relaunch its livestreaming platform with a renewed focus on live gaming …
March 18 2015
As Volvo continues to innovate in the luxury segment of the car market, it has identified one of the greatest commodities in the world today: clean air.
Volvo’s new XC90 boasts the cleanest engine performance in its class, with CO2 emissions of just 60 g/km. But Volvo is just as concerned about the air inside the car as the air outside. CleanZone air filtration manages the interior air quality of the cabin, promoting the health and wellbeing of the cars’ occupants. Drivers can breathe easier knowing most microscopic, hazardous “fine dust” particles will now be prevented from entering the vehicle.
As part of a series of films promoting the key product innovations of the upcoming XC90, the Swedish car manufacturer is launching its newest air filtration technology in a less than conventional way. Rather than labouring the technicalities of the remarkable clean air filtration unit in the upcoming XC90, it has taken a far more sensory approach.
Volvo is selling the virtues of Swedish Air itself.
In probably the most tranquil, quiet car commercial you will ever see, we are transported to the vast, un-spoilt, open Swedish landscape that inspired Volvo’s technology.
“It’s as close to inhaling a lungful of Swedish Air as you can get without a plane ticket,” says Grey London Creative Director, Hollie Newton.
The combination of delicately-crafted sound design with beautifully composed landscape photography takes the viewer on a visceral and cleansing journey through the windswept Scandinavian countryside. It also goes against traditional automotive advertising conventions by refusing to feature the car itself.
Playing out in cinemas, at tactical moments and online, Swedish Air will also run at car shows and launch experiences alongside a suite of other materials.
“Up to 45 per cent of the industrialised world’s population is now suffering from some form of allergy or hypersensitivity. Over ten per cent has asthma. At Volvo, our commitment to safety goes well beyond safety belts and air bags. It’s about making sure that every minute you and your family spend in a Volvo is as safe as it can possibly be. That includes breathing,” says Peter Mertens, Senior Vice President Research and Development, Volvo Cars.
To draw attention at car shows and dealerships, Volvo has even created a luxury ‘Swedish Air Inhaler’. A collaboration with New York-based glass studio OFF CENTRE, known for their experimental and unconventional approach to traditional glassblowing, the challenge was to develop a packaging concept for how ‘Swedish Air’ might be bottled as a consumable; a glass depiction of a deep breath of air.
Creative Agency: Grey London
Chief Creative Officer: Nils Leonard
Creative Director: Hollie Newton
Creative team: Hollie Newton (film), Jonas Roth & Rasmus Smith Bech (inhaler)
Account team: Cristyn Bevan, Sophie Critchley, Alex Nixon
Planner: Wiktor Skoog
Producer: Marcus Eley
Editor: Louis Tristram @ GreyWorks
Product Design & Fabrication: OFF CENTRE
Designer/Typographer: Chris Chapman
Sound design: String & Tins
Post Production: Gramercy Park Studios / GreyWorks
March 16 2015
Brand: Dutch Tax and Customs Administration Media: TV Category: Professional services Agency: JWT Geo: Netherlands Dutch Tax and Customs Administration: Sea lion Advertising Agency: JWT, Amsterdam, The Netherlands Director: Trevor Melvin Producer: Garfield Kempton Director of photography: Tom Erisman Editor: Martin Heijgelaar Post production: Hectic Electric Casting: Francesca Greene Creative Director: Bas Korsten Creatives: Henk Jantz, Edwin van Kuilenburg Executive Agency Producer: Marloes van den Berg Agency Producer: Mariska Fransen
Brand: The Salt Institute Media: TV Category: Food Agency: Grey Geo: United States The Salt Institute: Longevity Advertising Agency: Grey, San Francisco, USA Chief Creative Officer: Curt Detweiler Creative Director: E Slody Art Directors: Tatum Cardillo, Jessica Churchill Copywriters: Curt Detweiler, Anthony Pagaza, E Slody Agency Producer: Julie Costanzo Production Company: Hungry Man Director: Dave Laden Director of Photography: Stoeps Langersteiner Editor: Patrick O’Leary / HutchCo Technologies Visual Effects: Jon Howard / HutchCo Technologies Colorist: Jonny McPheeters / Libertad Soul Music/Sound Design: Chris Forrest / Studio Guapo
Brand: American Egg Boards Media: TV Category: Food Agency: Grey Geo: United States American Egg Board: Side of Kevin Advertising Agency: Grey, New York, USA Chief Creative Officers: Tor Myhren, Andreas Dahlqvist Executive Creative Directors: Ari Halper, Steve Krauss Creative Directors: Brad Mancuso, Susan LaScala Wood Art Directors: Jay Hunt, Pete Gosselin, Matt DeCoste Copywriters: Jay Hunt, Pete Gosselin Agency Producer: Perry Kornblum Production Company: Moxie Pictures Director: Martin Granger Director of Photography: Alar Kivilo Editor: Alex Cohan / Vision Post Music/Sound Design: Matt Baker / Vision Post Aired: March 2015
Brand: Earth Hour Media: Radio Category: Public interest Agency: Leo Burnett Geo: Australia Earth Hour 2015: Switch off for the future of Aussie food Advertising Agency: Leo Burnett, Australia Chief Creative Officer: Andy DiLallo Executive Creative Directors: Vince Lagana, Grant McAloon Copywriter: Curt McDonald Art Director: Claus Stangl Senior Producer: Michelle Browne Producer: Rachel Rider Group Business Director: Belinda Drew Business Manager: Rachel Bean Strategic Planner: Nicky Bryson Director: Angus Forbes / Collider Producer: Olivia Hantken Voice Casting: EarCasting Voice Directing: Eardrum Music Composition: Songzu Sound Engineer: Abigail Sie Executive Producer: Samantha Daley / Cutting Edge Post Producer: Jane Reynolds Colourist: Dwaine Hyde Flame Artist: Jonathan Hairman 3D/CGI: Cream Studios
Brand: Mr Kipling Media: Outdoor Category: Food Agency: JWT Geo: United Kingdom Mr Kipling: Midnight feasts Advertising Agency: J. Walter Thompson, London, UK Executive Creative Director: Russell Ramsey Creative Director: David Masterman Creatives: James Hobbs, Jeremy Little, Will Wright, James Lucking Photographer: James Day Designers: Chris Hutton Business Director: Brooke Curtis Senior Account Manager: Sophia Redgrave Account Executive: Theo Moran Project Manager: Sara Manca Art Buyer: Christine De Blangy Planner: Chris Bailey
Brand: With Syria Media: Online Category: Public interest Agency: Don't Panic Geo: United Kingdom With Syria: Afraid of the dark Advertising Agency: Don't Panic, UKA Production Company: UNIT9 Director: Greg&Jacob Creative: Richard Beer Executive Producer: Michelle Craig Producers: Gabriele Lo Giudice, Nick Rowell Production Manager: Eamonn hearns 1st Assistant Director: Emma Pounds Director of Photograpy: Carl Burke Location Manager: Ben hopkins Focus Puller: Job Reineke 2nd Camera Assistant: Barney Batchelor Grip: Peter Muncey Art Director: Lee Wilkinson Assistant Art Directors: Johanna Gulcz, Carl Walters Gaffer: Johnny Franklin Spark: Craig Palmer, Aaron Bartlett Sound Recordist: Frank Barlow Sound Design: Mark Adair Editor: Jacob Proud DIT: Walsh Colourist: Simon Astbury Costume Designer: Jessica Lawless Hair & Make-up: Lolly Temple-Mills Rigger: Kevin Sterling Storyboards: Sarah Jones
Brand: Vitasnella Media: Ambient Category: Non-alcoholic drinks Agency: Saatchi & Saatchi Geo: Italy Vitasnella: The perfect woman Advertising Agency: Saatchi & Saatchi, Italy Executive Creative Director: Agostino Toscana Creative Directors: Alessandro Orlandi, Manuel Musilli Art Directors: Alessandro Orlandi, Manuel Musilli Copywriters: Antonio Di Battista, Leonardo Cotti Account manager: Francesca Bertocco TV Producers: Erica Lora-Lamia, Silvana Gabelli Production: Unit9
Brand: Nordiska Kompaniet Media: Print Category: Retail services Agency: Garbergs Geo: Sweden Nordiska Kompaniet: Chloe Advertising Agency: Garbergs, Sweden Account Director: Joakim Landin Account Managers: Åsa Scherman, Elisabeth Philipson Art Directors: Johan Wilde, Erik Dagnell Copywriters: Rebecka Osvald, Sedir Ajeenah Graphic Designer: Beatrice Sztanska Director of film: Jens-Peter Sjöberg Assistant Director of film: Anna Bergkvist Production Photo: Miine Produktion Helena Modin and Eugenia Hildebrand Photographer: Pelle Bergström Prop Designer: Martin Bergström
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So far, 2015 has been a bumper year for fonts, with dozens of new designs going live.
There are a couple of dominant trends, both carried over from last year. The first is the ongoing influence of lettering that gives us great typefaces like Gallow Tree. The other is a love of expressive geometric sans, in designs like Ohmega Sans.
Today, we’ve compiled a list of the best free fonts that have been released, or received a major update, in the first three months of 2015. You’ll find whole families, treatments, display fonts, body fonts, and 1 or 2 oddballs.
Browse through what’s availble, try them out, and if you use them in a project, let us know!
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